The term interest group refers to virtually any voluntary association that seeks to publicly promote and create advantages for its cause. Litigation, Campaign contributions, and Grassroots Lobbying / mass mobilization all contribute to enforcing the point behind interest groups. Litigation is the process of resolving legal disputes through the court system. It includes civil lawsuits and criminal actions. Interest groups can provide support for causes they wish to promote, such as by providing free legal assistance to individuals or groups whose causes they support. Interest groups use campaign contributions as a form of bribery - the interest groups will give money for the candidate's campaign and in return, the candidate will usually vote in favor of the interest groupd when voting on legislation. Grassroots lobbying/mass mobilization is when a group gets a lot of its followers together in an effort to raise awareness through media coverage. This technique is utilized because it is inexpensive for interest groups and highly successful.
The interest group NAACP (National Association for the Advancement of Colored People) uses mostly litigation because most of the progressive work they do involves court cases. For example, the Brown vs. Board of Education was a case that was brought all the way to the Supreme Court to raise awareness of segregation in public schools. The NAACP demonstrates the most successful way to stop civil rights injustices.
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